The biggest factor is our direct to consumer business model. We have a very lean supply chain and avoid all expenses of a traditional brick and mortar store, making our overhead extremely low in comparison with traditional menswear retailers.
Our sales philosophy is also unique in that we feel strongly that guys shouldn't have to spend a fortune to look really great. Every guy should own a tux and it shouldn't cost a fortune!
With this core philosophy, we have simply chosen to not take the 5X profit margin that most brands collect. The love our couples and guys have spread on our behalf is priceless.